The business’s logo serves as its brand mark. The logo serves as the inspiration for the visible aspects of the brand’s visual identity, which are subsequently enhanced to create the whole look and feel of the company. These components—especially colors—become regularly used by the business to forge an identity and set the brand apart from competitors and customers.

Symbol/Icon

The logo personifies a basic thing. Also, it is the one that is simplest to recall, thus bigger brands favour it.

Word-Mark

A word-mark stands out when the brand name is written simply and is typically customized in a particular font.

Letter Marks

Letter Marks are produced by the initials of a brand written in a custom font. The first logos are letter marks.

Combination Mark

This is a word-mark or letter-mark combined with a symbol. These logos are also highly well-liked.

Emblem

A word mark and a symbol or icon are combined in an unbreakable way to form an emblem, another of the most widely used approaches.

Mascots

Mascots typically have one or two colours and depict a character that serves as the brand’s spokesperson.

Corporate Stationery – Elements and their advantages

Corporate stationery, the unseen defender of your brand, is crucial to brand identity. With personalised solutions from our professionals in developing logos and corporate stationery, you can influence potential customers to positively review you.

A well-designed business card has a good probability of sticking in your client’s memory.

These components are silent billboards for your brand and are still a preferred method of communication in the digital age.

With appealing notepads and folders, you can be accessible and take up the proper space in your clients’ minds.

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